A network ofshrewd operatorsfit for the new complex,fast-moving society.
JoNi Digital is a Stockholm-based collective of experienced people with deep knowledge of product development and transformational change — from blue chip enterprises to early-stage start-ups.
Five moments
in the life of a
business.
From the first sketch of an idea to the day it ships in a new market, we step in where judgement and pace matter most.
- 01
Strategy
When you're facing a challenge and need a path to expand the business.
- Identification of ‘white space’ — new avenues of business
- Call-to-action strategies with hands-on, actionable insight
- 02
New Product Development
You've validated the idea. Now the proposition needs to become a product.
- Leading-edge NPD environments that produce great products and services
- Outcomes that put a smile on the faces of the people who use them
- 03
Scale-up
You've found the opportunity. We help you build to capitalise on it.
- Cultures of innovation, individual excellence and agility
- Organisations built on fairness, shared rewards and a can-do openness
- The path between chaos and paralysis — held with judgement
- 04
Growth
You're ready for market. We help take it to customers, globally.
- Expansion into new markets and new geographies
- Top-line growth by helping teams fulfil their potential
- Specialists in go-to-market and international launch
- 05
Board & Advisory
Independent perspective and governance for the next chapter.
- Non-executive and advisory board roles for scale-ups and SMEs
- Sounding board for founders, CEOs and leadership teams
- Guidance on strategy, risk, capital and long-term value creation
Independent perspective for the next chapter.
Boards move fast these days. Founders and leadership teams benefit from an outside voice with real operational experience — someone who has been in the room when products are built, cultures are shaped and capital is raised.
We serve as non-executive directors, advisory board members and trusted sounding boards for scale-ups, SMEs and leadership teams preparing for what's next.
Start a Board & Advisory conversation- Non-executive and advisory board appointments
- Strategy, risk, capital and governance review
- Leadership team coaching and decision support
- International launch and scale-up advisory
- Start with a conversation about the chapter you're in
- Agree scope: formal board role or advisory retainer
- Meet monthly or quarterly, with ad-hoc support as needed
- Review progress and adjust as the business evolves
Advisory retainer, NED position, or project-based governance support. Terms are tailored to stage and ambition.
Ready to explore a board or advisory role?
Tell us about the company, the stage and the conversation you need. We'll come back to you within two business days.
“We build environments based on innovation, individual excellence and agility — reflected not only in the workplace, but in the business and in its dealings with society.”
Teams treated equally, victories shared.
A can-do, open culture as default.
The path between chaos and paralysis.
Foundations for the growth that follows.
Let's discuss
what's next.
Tell us about the moment you're in — the challenge, the opportunity, the deadline. We'll reply personally.